Magic: The Gathering’s Overprinting

Come and talk about our neighbours, the other trading and collectible card games both big and small.


Post Reply
User avatar
Alex
Clubhouse Administrator
Posts: 90
Joined: Jan 1, 2023
Pronouns: They / Them
Location: BC, Canada
Contact:

I am sure most people who play MtG have heard of, or read things about the Bank of America report concerning Hasbro’s recent decisions regarding Magic: The Gathering… if you haven’t, the gist is that Hasbro, and Wizards of the Coast, the subsidy that owns MtG, have recently started printing a lot more sets and products, far more than most collectors/buyers could keep up with, and had a 30 year anniversary product that cost $999 (no, I’m not joking) after Hasbro announced MtG was their first billion dollar brand. This resulted in a financial report basically saying that Hasbro was (possibly deliberately) making the brand unstable, as they were basically overprinting and over-releasing in order to maintain short-term prohibits in a way that wasn’t sub stainable in the long-term.

Admittedly, I don’t play MtG, and while I do sell some of it through my own comic book/tcg store, its never been a big money-maker for me. I’m not super invested. MtG players are picky - sorry folks, but you are - and I don’t think I’ve ever had two customers agree on what type off MtG stuff they want to buy. For that reason, I kinda get why MtG has opened up offering different kinds of products, but it has been a LOT of products. They are releasing way more sets each year, with smaller advertisement and pre-release periods each time, and everything I see seems to be saying that a lot of players are just… burning out. They aren’t excited anymore, it costs too much to keep up, and the shorter development timeframe means stuff isn’t as playtested or rounded out.

Honestly - its a little baffling to me. You have a good thing going! It’s stable! I get trying new things, but this obsessive need to squeeze just a little more profit out of everyone just leaves a bad taste in my mouth. I can’t really afford to keep buying new boxes to sell for each set anymore, with so many people stepping back and not buying, so I’ve been kinda dropping MtG in my business. I’m curious what everyone else thinks. Maybe we’ll see more of a shift to smaller and newer TCGs like MetaZoo as a result of people getting fed up? One can only hope. ;)

Creator & Main Administrator behind the Caster Clubhouse Forum and MetaZoo Fandom Wiki.
Apprentice MetaZoologist who's been casting since Cryptid Nation, 1st edition!

User avatar
cirqular
New Member
Posts: 1
Joined: Jan 12, 2023
Pronouns: No Pronouns

Hi Alex, good luck with the new forum, hope you're able to build something here.

I think for the Big3 TCGs with large and established fanbases, as long as they give people a few good sets mixed in with a few throwaway sets in a particular cycle, I think they will do fine. Not every set can be a banger and as sets age, sentiment on them tends to improve.

I'm also wondering whether new TCGs like Metazoo and Flesh & Blood can establish themselves and build a lasting fanbase. Excited to see what Ravensburger and Disney do with their upcoming Lorcana TCG. I know that several big IPs have tried and failed in the past (Star Wars, LoTR, Harry Potter) in the TCG space so there are no guarantees, and it makes what Metazoo and FAB have done to date pretty impressive but 2023 is a far cry from the hype days of 2020 and 2021.

Oh, and saw you mention that you owned a comic and TCG store? Wondering which one? I'm a big fan of comic books so hoping I can stop by.

User avatar
Alex
Clubhouse Administrator
Posts: 90
Joined: Jan 1, 2023
Pronouns: They / Them
Location: BC, Canada
Contact:

Hi @cirqular! Thank you, I hope it does get off the ground at some point - it'd be nice to have a forum space for MetaZoo. :)

I definitely agree with everything you've said; it's a little different with MetaZoo, I suppose, where we're hanging onto every set released at the moment - in time, I suspect there'll be enough coming out that people will get a bit pickier - but with the bigger TCGs, I think there's more room to just buy what you want. In some ways, I don't mind what MtG is doing, but a part of me does wonder if there are motivations besides just direct profit involved... there have been a few cases of 'nerd' companies expanding their product lines in ways that are a little... insidious, I suppose, for a lack of a better word?

I'm slightly biased, as someone who does work in the industry, but there is something to be said for companies that expand their product line for no reason other than it makes them take up more space in a store. When I was first starting my business, I did some research on comic titles to do some spacing-related math, and found Marvel had some weird practices related to how many titles they were putting out in a month (at least, at the time - this was a few years ago). What Marvel was doing, was that they were releasing the same amount of issues as DC was, but instead of doing, say, 2 issues a month for one series, they'd do one issue a month for two series of the same character - think, Captain America, and then Captain America and The Falcon, or something similar. On paper, you're getting the same amount of Captain America comics per month as you are, say, getting Wonder Woman comics a month, but the difference was that Marvel was splitting them into two separate series, while DC was just publishing Wonder Woman.

On its own, that sounds innocent enough, but the problem is that comic and game stores are historically incredibly strapped for space, so while DC was taking up, say, 40-50 spots on the 'new comics' shelf.... Marvel was taking up more like 70. Same amount of comic issues released each month, but across twice the shelf space. The end result is that anyone who walks into a comic store and looks at the new comic shelves is going to see a lot more Marvel comics than they do any other companies, which increases the likelihood that their comics are the ones that sell, and the other companies get their comics cut back or hidden by the store owners, who need to make space for what sells. Around that time, Funko also started doing a similar tactic - they went from just some Funkos, to doing a lot of Funkos, to doing those 5 Star and Vynl (?) figures, and the board games and the plushies and keychains and pins and those freakin' massive, double-triple sized ones. Suddenly Funko isn't just a shelf in the back, it's an aisle, and then it's everywhere in the store. Look at EB Games/Gamestop! It used to be mostly video games, but now you go in, and a significant amount of the shelf-space is all Funko products.

Sorry, this turned into a whole rant, but - this is something I think people don't factor into the whole 'make space for other games' deal. Its one thing for companies to grab for more money, but its also something when they grab for more shelf space. A game store or a comic store is basically a mashup of five or six different industries, and when you've got the goliaths in each of these industries pulling this crap, it hurts a lot of smaller companies and indie productions. Part of me is wondering if that's what MtG is trying to do - they did pull something similar with DnD, which now is taking up a crapton of space in every store with their minifigures and extended products like the dungeon builder kits, and I can't help but wonder if part of their strategy behind expanding MtG is to do the same in that industry as well - enlarge their selection, so people see way more of them on the shelves, and are more likely to buy.

.... really, sorry for that whole rant. I am at all times like ten minutes away from ranting about Funko pops. ^^; They are a pain to sell.

Thank you for your interest! I don't actually have a physical store at the moment - I mostly do conventions and markets in my area. I'm hoping to get my website back up and organized again soon, and then I'll link to that. (': Instagram in the meantime? I'm on FB and Twitter at the same username, otherwise. I had a little burnout on the website/ebay end of things a while back, so most of my work has all been in-person at the moment. But if you are ever in BC or the lower mainland in particular - I go to just about every comic and nerd related event in the area! I'm usually the only person selling MetaZoo, so you can find me that way, haha.

Creator & Main Administrator behind the Caster Clubhouse Forum and MetaZoo Fandom Wiki.
Apprentice MetaZoologist who's been casting since Cryptid Nation, 1st edition!

User avatar
JennyorAlice
Chibi Member
Posts: 5
Joined: Jan 27, 2023
Pronouns: She / Her
Alt. Pronouns: She / Her

Wow. Why would they present so much? Especially if it's more than most people can keep up with?

User avatar
Alex
Clubhouse Administrator
Posts: 90
Joined: Jan 1, 2023
Pronouns: They / Them
Location: BC, Canada
Contact:

JennyorAlice wrote: January 28th, 2023, 6:06 pm

Wow. Why would they present so much? Especially if it's more than most people can keep up with?

It's ultimately a money grab, in my opinion, and a continuation of the whole 'we must post increased profits from last year, every year' sort of thing. To an extent, I think they're trying to draw in more customers, or to try and present enough options that there is something for everyone - but it is really alienating the long-time players who did buy every set, and those people ultimately make up a good chunk of their active player base.

Creator & Main Administrator behind the Caster Clubhouse Forum and MetaZoo Fandom Wiki.
Apprentice MetaZoologist who's been casting since Cryptid Nation, 1st edition!

Post Reply